Dear Mr. Cook:
I am dismayed at Apple’s decision to remove the Parler app from the App Store. In many ways, this seems contrary to Apple’s founding and original character.
My love for Apple and its products began in the late 1970s. I had first an Apple //e, then a IIc. When I was able to get my hands on a Macintosh, I replaced the IIc quickly. I’ve read all 122 stories by and about the Mac team at folklore.org. When Steve Jobs raised the skull and crossbones flag and declared, “It’s better to be a pirate than join the navy,” the tone was set. Apple wasn’t going to “go along,” Apple was going to be a challenger. A trend-setter.
I remember the “dark days” of Apple after Steve left. I remember Michael Spindler and Gil Amelio and the horrendously complex line of boring, tan computers. I remember the rumors that Apple was going to be acquired by Sun Microsystems. I remember Microsoft, considered to be Apple’s staunchest rival, infusing Apple with $!50 million to keep the company solvent. I remember buying Guy Kawasaki’s book, How to Drive Your Competition Crazy, and buying and proudly wearing a “Mac Evangelist’ shirt (which I still own).
The one and only MacWorld D. C. occurred in 1989, and I attended gleefully. I won a copy of Informix’s Wingz program which was completely ahead of its time. I belonged to several Macintosh user groups. I bought the first three volumes of Inside Macintosh (hardcover!), and the first edition of The Macintosh Bible, and I still revere its First Commandment: “This is the Macintosh. It’s supposed to be fun!”
Owning and using a Mac, and then later Apple products was a pleasure and filled with satisfaction. A quick inventory of Apple products I own shows Macs (6), iPads (2), iPods (7), Airpods (2), iPhone (1), Magic Mouse (3), Apple Watch (1) and assorted cables, cases, connectors and keyboards. On top of that I have five shirts, including the Mac Evangelist shirt mentioned above and two coffee cups.
I became a shareholder 20 years ago. Apple’s stock has been one of the best investments I have made! I cheered when Apple became the first company ever to exceed the $1 trillion market valuation.
Somewhere along the line, Apple became the “establishment” as we used to call it. That same establishment that Steve Jobs so despised. I’m sad to say the products don’t work the way the old ads used to claim: “There is no step three.” I have experienced software glitches with macOS security updates, my new iPhone didn’t automatically transfer data from my old iPhone, and crashes are now more frequent than the “sad Mac” one would rarely experience.
And now, Apple has put the icing on the cake with its decision to remove the Parler app from the App Store. Personally, I don’t like and have little use for “social media” (which is anything but, in my opinion), but this move seems capricious and divisive. I’ve been to Parler, and I have never read any article or posting there inciting anyone to violence. I have read and seen worse on YouTube, Facebook and Twitter. Those apps are not banned from the App Store, which makes me wonder about selective indignation. If Parler were offering pornography, weapons building instructions or clearly illegal content, I could understand it. But this strikes me as a move to silence voices you don’t want heard.
Would you have silenced Steve Jobs because of his pirate flag?